1. Information We Collect

When you visit our Website, we may collect the following types of information:

A. Personal Information

• Name
• Email address
• Phone number
• Shipping and billing address
• Payment information (processed securely via third-party payment providers)

B. Non-Personal Information

• IP address
• Browser type and version
• Device information
• Pages visited on our Website
• Referring website or source
• Date and time of access

C. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and analyze Website traffic. You can control or disable cookies through your browser settings.

2. How We Use Your Information

We collect and use your information for the following purposes:

• To provide, operate, and improve our Website and services
• To process transactions and fulfill orders
• To communicate with you regarding your orders, inquiries, and customer support
• To send promotional emails, special offers, or newsletters (you can opt out anytime)
• To analyze Website traffic and improve user experience
• To detect and prevent fraud or unauthorized access

3. How We Share Your Information

We do not sell or rent your personal information. However, we may share your data with:

• Service Providers: Third-party companies that help us operate the Website, such as payment processors, shipping providers, and customer support.
• Legal Authorities: If required by law, legal proceedings, or to protect our rights.
• Business Transfers: In case of a merger, sale, or acquisition, your information may be transferred as part of the business assets.

4. Data Security

We implement security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. However, no method of online transmission or storage is 100% secure.

5. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access & Correction: You can request access to your personal data and update or correct inaccuracies.
• Deletion: You may request the deletion of your personal information.
• Opt-Out: You can opt out of receiving marketing communications.
• Cookies: You can control cookies through your browser settings.

To exercise these rights, please contact us at info@primealux.com.

6. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies before providing personal information.

7. Children’s Privacy

Our Website is not intended for children under 13 years old, and we do not knowingly collect information from minors. If we learn that a child has provided us with personal data, we will take steps to delete it.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated “Effective Date” at the top. We encourage you to review this policy periodically.